Relations

McSport works with National teams from all FIFA Confederations (AFC, CAF, CONCACAF, CONMEBOL, UEFA, and OFC).
Thanks to our multilingualism directors (Arabic, English, French, Malay, Russian and Spanish) from our different offices around the world. We guarantee organizing tailored service that will match your needs.
We are accompanying teams from all categories (A-team, U21, U19, U17…) to qualify, and become champions of international official competitions. By customized preparations, depending on the request, location of the competition, and the origin of potential opponents.
We offer preparation camps before the official competition in strategic areas order to familiarize with the climate, and potential opponent. And manage the accommodations professionally in qualification matches, so your main preoccupation is to WIN the game.
We also organize Gala matches from A to Z between teams and managing the event from the Stadium security, to TV production. International competitions in Federation of football principally consist of two varieties: competitions involving representative national teams or those involving clubs based in multiple nations and national leagues. International football, without qualification, most often refers to the former. In the case of international club competition, it is the country of origin of the clubs involved, not the nationalities of their players, that renders the competition international in nature.
The major international competition in football is the World Cup, organised by FIFA. This competition takes place every four years since 1930 with the exception of 1942 and 1946 tournaments, which were cancelled due to World War II. Approximately 190–200 national teams compete in qualifying tournaments within the scope of continental confederations for a place in the finals.
The finals tournament, which is held every four years, involves 32 national teams competing over a four-week period. The World Cup is the most prestigious association football tournament in the world as well as the most widely viewed and followed sporting event in the world, exceeding even the Olympic Games; the cumulative audience of all matches of the 2006 FIFA World Cup was estimated to be 26.29 billion with an estimated 715.1 million people watching the final match, a ninth of the entire population of the planet.
The current champions are France, who won their second title at the 2018 tournament in Russia. FIFA Women’s World Cup has been held every four years since 1991. Under the tournament’s current format, national teams vie for 23 slots in a three-year qualification phase.
(The host nation’s team is automatically entered as the 24th slot.) The current champions are the United States, after winning their fourth title in the 2019 tournament.
There has been a football tournament at every Summer Olympic Games since 1900, except at the 1932 games in Los Angeles.Before the inception of the World Cup, the Olympics (especially during the 1920s) were the most prestigious international event. Originally, the tournament was for amateurs only. As professionalism spread around the world, the gap in quality between the World Cup and the Olympics widened.
The countries that benefited most were the Soviet Bloc countries of Eastern Europe, where top athletes were state-sponsored while retaining their status as amateurs.
Between 1948 and 1980, 23 out of 27 Olympic medals were won by Eastern Europe, with only Sweden (gold in 1948 and bronze in 1952), Denmark (bronze in 1948 and silver in 1960) and Japan (bronze in 1968) breaking their dominance. For the 1984 Los Angeles Games, the IOC decided to admit professional players. FIFA still did not want the Olympics to rival the World Cup, so a compromise was struck that allowed teams from Africa, Asia, Oceania and CONCACAF to field their strongest professional sides, while restricting UEFA and CONMEBOL teams to players who had not played in a World Cup. Since 1992 male competitors must be under 23 years old, and since 1996, players under 23 years old, with three over-23-year-old players, are allowed per squad. A women’s tournament was added in 1996; in contrast to the men’s event, full international sides without age restrictions play the women’s Olympic tournament.
After the World Cup, the most important international football competitions are the continental championships, which are organised by each continental confederation and contested between national teams. These are the European Championship (UEFA), the Copa América (CONMEBOL), African Cup of Nations (CAF), the Asian Cup (AFC), the CONCACAF Gold Cup (CONCACAF) and the OFC Nations Cup (OFC).
The FIFA Confederations Cup was contested by the winners of all six continental championships, the current FIFA World Cup champions and the country which was hosting the next World Cup. This was generally regarded as a warm-up tournament for the upcoming FIFA World Cup and did not carry the same prestige as the World Cup itself.
The tournament was discontinued following the 2017 edition. The most prestigious competitions in club football are the respective continental championships, which are generally contested between national champions, for example the UEFA Champions League in Europe and the Copa Libertadores in South America. The winners of each continental competition contest the FIFA Club World Cup.

McSport with its rich experience in the field, have developed well studied strategies to meet the goals of professional clubs all around the globe.
Thanks to our knowledge of the football community and our excellent contacts, we can establish a solid plan with competitive friendly matches, tournaments, and preparations in perfect conditions.
We organize mid and pre-season camps in different locations, with guaranteed friendlies with all level Clubs.
Our goal is to offer you the best propositions and options according to your plans. That includes organizing ‘tournaments’ , as well as ‘gala matches’ in order to represent your country, region, or culture, all which will be covered by media from all over the world.
Football is without a doubt the most popular sport across the world. And naturally, popular football clubs are big brands, especially the likes of England and Spanish clubs. Like major brands in various industries, these brands have their own style of functioning.
the most important role in a football club like a corporate house is that of the Chief Executive Officer. The CEO is the one who oversees the functioning of the organization, communicating with people from various departments. In a football club, one of the chief activities of the CEO is negotiating the best preparition at mid and pre-season inside friendlies and training camp with FIFA Match licensed.
The importance and the role of the football manager is what differentiates football clubs from corporate houses. The manager is one of the most powerful and influential figures in the club. Rarely does a company have any employee lower than the CEO having such an influence over the running of the firm.
The manager of the football club is the one responsible for the results on the pitch. His work is to ensure that the targets given to him are met by the end of the season. He works closely with the CEO in trying to get best friendlies and preparation to the cometition. And for a manager, two of the most important individuals are the Director of Football and the Logistics Manager.
We set goals, gather the needed data and customize the service according to the event in question, to successfully deliver the service, at its finest, to you.

National Leagues of each country are developing their image at an international level, and reach more and more audience.
McSport is here to help your Domestic League to grow and have a world wide reputation. Thanks to our expertise, and contact all over the world, we provide all kinds of supports that will suite you and the audience by breaking the barriers of distance and language and adapt to cultures.
For this matter, we have collaboration with worldwide audiovisual group, and parties that are open for organization of this kind of events, where you only can spread the values of your country’s brand.
With different types of events for all categories of ages and also Women. As Friendly Matches between your domestic teams, and the local teams of the host country; Tournaments of several teams from different nations; and Legends Matches Matches between some of the best former players from the League.
A program created by the Professional Football League with the collaboration of audiovisual group and fully backed by the government, the National Sports Council and the Institute for Foreign Trade.
– An initiative to bring professional clubs over the world closer together simultaneously to internationally project the image of local football, spread the values of our country’s brand and generate new opportunities for all parties involved by organizing parallel cultural and business events.
– Its football exhibition tournament, as well as other sports events summarized in the following categories:
• Friendly matches – between strange professional football clubs and local or combined teams • Legends – Matches between some of the best former players from local teams
• Youth tournaments between local grassroots and other
International clubs
• Women’s Football – Matches for both, clubs and national teams
• Showcasing successful national sport disciplines around the world

In the last 15 years, the sale of the broadcasting rights in major football leagues has become a fundamental issue. In the case of football clubs, the proportion of TV rights revenues with respect to the total revenues has increased dramatically in this period: in the case of the major national European football leagues, it has increased from an average 22% in 1996 to 45% in 2010. With counted exceptions, football games are not freely broadcasted anymore and this has generated a considerable amount transfer of revenues from TV consumers to football clubs. Football Pay Per View rights are a strategic device for TV broadcasters in order to use football as an instrument to gain share in other TV markets.
Powered by globalization and media, European football has become a global business. As an example, the Premier League, national football competition in England, sold in 2010 its broadcasting rights for a total revenue of 1.27 billion euros, while the LIGA de Futbol Professional the national Spanish league, obtained 612 million euros. It is therefore an important topic that needs an economic understanding.
Media rights are evolving on a global scale, complemented by technological advancements that are breaking the codes between traditional and digital media. We advise rights holders according to the sports media market.
We make sure that every sport event can reach fans around the world. In addition to creating, producing or distributing content, we are developing strategies adapted to the beneficiaries of the biggest sporting events. Thus, we support leagues and federations to develop, manage and negotiate their media rights.
McSport is able to respond to the challenges presented by modern sports media. We are present worldwide with media teams: in Africa, Europe, Asia and America. In addition to creating, producing or distributing content, we are developing suitable strategies to support our customers by taking into account advances in broadcast and the digital world. Alongside us, clients generate added value in their assets while protecting their rights and royalties.
TV stations buy the broadcasting rights to football teams and sell the signal to different channels in the TV market. In this sense, note that there are two differ- ent TV markets, the market for broadcasters and the market for TV channels. Let us assume that there is a continuum of channels that sell a homogeneous good and compete a la Bertrand. Therefore in equilibrium the final price is equal to the price that the broadcasters charge to the channels (the wholesale price will be equal to the final price). The presence of the TV channels is irrelevant in this model, given that they act as efficient intermediaries between TV broadcasters and consumers. Hence, the TV broadcasters will decide what price to charge to the consumers when they sell the football games on TV.
The marketing of media rights is a key profession of McSport. We join major events, leagues and federations to negotiate their rights and develop their marketing catalogs.

Today, the marketing techniques dedicated to promote brands are multiplying by the day, getting more innovative and most of all creative, Sports are one of them, it’s an emerging way to create lines of partnerships between the brands them self’s and right holders.
Sports evoke a lifelong and unrivalled passion that unites all people regardless of culture, gender, generation or status. It is always what drives us. Our aim is to connect fans and consumers to the greatest sports events by delivering unmatched event experiences, creating easy access to engaging content and building inclusive communities.
Founded in 2012, but with roots going back to 2016, McSport is one of the few companies that offers everything an official organizer licensed and sponsoring partner needs to be successful – be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations or cutting-edge media production. Indeed, no other in the industry can equal our experience when it comes to serving international sports federations.
McSport‘s job is to make sure your brand is in the right place, at the right time to leverage the passion, fans have for sports, in the ultimate goal of placing the brand at the heart of the passionate relationship created between each major sports right holder and their fans.
Build up partnerships that consist on credibility and reliability for brands is our main concern, along with the aim of ensuring that each stakeholder achieves their corporate, commercial and marketing objectives.
Our flexible and market driven approach ensures our clients are paired with the right properties to hit their settled goals and target audience. Mcsport brings its considerable experience and extensive portfolio of sport rights clients to the negotiating table and manage rights and assets with an unbeatable understanding of every major global property at global levels. And then we bring it to life, using our creativity to enter into a win win partnership.
Working hand-in-hand with McSport, we ensure brands reach, engage and monetise audiences through creative content and experiences.
Business Intelligence: continuous collection, central storage and systematic dissemination of research data to foster insights-based decision making for rights acquisition and brand solutions.
International Sales: niche consulting based on expertise and access to diverse offerings, rather than individual property limitations, results in bespoke packages that align with targeted brand objectives.
Global Partnerships: strategies and activation initiatives that leverage the world’s biggest sporting events to achieve measurable business ROI.
The strength of our global network allows our customers to have dedicated teams on each continent. Direct knowledge of local markets, cultures and habits is at the heart of our commitment.

Football tourism, as a fast growing sector, came along with considerable impacts on the countries’s economic, social, and cultural aspects all together.
McSport is here as an intermediate to help you promote your hotel, city, region, or even your country, by organizing high quality.
One of our many goals is to establish a win-win kind of relationship between the parties involved in the tournaments, training camps and matches, let alone the fact that the team are enjoying their stay in your hotel, accomplishing trainings as scheduled, and making good use of their free time and location by detoxing with photography shooting.
In the other hand, your brand image is instantly promoted on an international level among the other teams.
Inability to extend tourism in four seasons and the squeeze of economic activities adhered to tourism in a period changing through April – October months called as « tourism season » are the common problems of many tourism regions and investors. « Sustainable Tourism » activities for tourism investors to benefit from investments in tourism through the whole year have put a smile on tourism investors’ faces. Football tourism is a product of such activities. “Football tourism”, one of the branches of alternative tourism and expected to be the gateway for other tourism methods, used to energize the winter season titled « dead season” in tourism will be examined with face to face interviews along with the literature by this study.
Football, which is a branch of sport that is pursued by an increasing number of people in the world and in Turkey, is a big industry besides being an important mass sport. The fact that football is such an important sport event that draws the attention of crowds is the reason for many sectors, including tourism, to be interested in football and in revenues obtained from football.
Football is an important tourism event because of the spectators arriving to watch the organizations and a factor that vitalizes tourism sector with the camps. Other than by football teams, occupancy rates of accommodation facilities are also effected by press members who visit the camp areas to view the teams at least for once or to make news and by spectators who come to watch the matches or the training sessions.
Football tournaments that are organized during the periods when football teams arrive and the world famous teams which are invited to tournaments both make great contributions to the promotion of the region where the football teams are hosted and draw football teams to the region. Also the spectators who wish to watch the teams they support and the press members visit the region as well. Therefore, cooperating with the football federation and the football teams in the local leagues in order to organize tournaments in places where football camps are located will be useful in ensuring that more teams have their camps in these regions.
As a result it is obvious that the football teams have made positive contributions to the full capacity and income for the tourism hotel investments.